Marketing CV: channels, campaigns and results
Marketing CVs work when they read like a good campaign report: the channel, the audience, what you did and what it produced.
Check your own marketing CV. The free scan shows which lines lack outcomes, whether your headings and dates parse, and what an Irish recruiter will notice. Scan my CV — free
What recruiters look for
- The channels you have owned — paid, organic, email, content, events
- Campaign results: leads, conversion, reach, revenue influenced
- Tools and analytics you use daily
- Budget you managed and the brands or products you worked on
Turning duties into evidence
Patterns, not examples to copy — fill the [brackets] with your own facts, and leave out anything you cannot back up in an interview.
INSTEAD OF
Managed social media.TRY
Ran [channels] for [brand], growing [metric] by [add figure] over [period].INSTEAD OF
Did email marketing.TRY
Built [number] automated email journeys in [tool], [result — e.g. open or conversion rate].INSTEAD OF
Worked on campaigns.TRY
Led [campaign] with a budget of [€ amount], delivering [leads/sales/reach].Terms to use — where they are true of you
Tracking systems and recruiters scan for the job ad’s own words. Use the exact phrasing from the ad you are applying to; these are common for marketing roles.
the channels in the adcampaign managementSEO / SEMGoogle Analyticsmarketing automation (e.g. HubSpot)content strategybudget managementA/B testing
Common mistakes
- Listing channels without results
- Vanity metrics without context (followers without engagement or leads)
- A design-heavy CV that tracking systems cannot read — keep the creativity for your portfolio
For Irish applications
- Link a portfolio if you have one; many Irish agencies and brands will ask for it.
Applying for a specific marketing role?
Scan your CV free, then tailor it to the job ad — Robo shows which of the ad’s key terms you cover and rewrites your lines in its language where they are true of you.
Scan my CV — free